Allbirds: The Modern Day Company

Posted by Sam on February 26, 2018

Allbirds is a New Zealand based casual-shoe company founded in 2014.

In my opinion, they are an example of the ultimate modern day (2018) company.

The Website

It all starts here.

White on white is tough, but you get the idea.
  • Minimal
  • Top-to-bottom scrolling
  • Lots of white space
  • Lots of images
  • Short blurbs of text
  • Clear call to actions

This website kicks ASS in conversion rates. Getting more information is super easy and the natural flow that a customer is supposed to take is baked into the website.

The Product

There are two key components to the product.

Simple and Stylish

Just like their website. There are a few color schemes to choose from, but they all emphasize the same idea. This is the 2018 shoe.

Quality

The shoe itself is built for COMFORT. Having just gotten a pair today, I can honestly say it’s noticeably more comfortable than any other shoe I’ve ever owned. For just $90, these are a deal.

Conclusion?

Allbirds is the epitome of a successful company in today’s fast-paced, customer-centric world. These are going to be everywhere.

 

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4 thoughts on “Allbirds: The Modern Day Company

    • Alright, I’ll bite. Why the minus? My main concern is durability. But all I can is that after one day, they look good as new.

      • I am a big fan. But mine got stinky and washing them wasn’t as easy as I would’ve liked.

        There are also a few minor holes that have developed on the inside of the shoes at the toe area. They aren’t concerns at the moment, but I’ll be looking like a hobo if they rip through the next layer